Traditional Golf Properties and a team of investors have acquired Falls Village Golf Club in Durham, N.C., expanding their cluster in the Raleigh-Durham market to three golf courses. Traditional Golf Management, based in Williamsburg, Va., will be operating Falls Village along with their current area clubs: The Preserve at Jordan Lake located in Chapel Hill and Chapel Ridge Golf Club in Pittsboro.
Falls Village members will now have reciprocal privileges at all Traditional Golf Clubs, including special member privileges among the courses in the Raleigh-Durham properties.
“Traditional Golf Properties has achieved great success in regionally clustering clubs to maximize marketing and operational synergy allowing us significant growth opportunities. We hope to replicate the Virginia model where we have six clubs within a 50 miles radius and boast over 1,000 members,” said club general manager Gene Fones.
“Effective immediately our current members at Chapel Ridge and The Preserve will enjoy member benefits at all three courses here in the Raleigh market. Also, we have launched an aggressive membership drive that includes discounted dues at Falls Village for a limited time,” added Fones. “Traditional Golf Properties has always marketed itself as the best membership plan in the country and we are excited to see it coming to fruition in our market,” added Fones.
Traditional Golf Properties has immediate plans to improve the golf course and clubhouse. The first step will be over-seeding the Bermuda grass fairways with ryegrass to keep them lush and green in the winter months.
The next move will be an extensive cleanup project of the undergrowth to enhance playability and the overall look of Falls Village. Finally, the clubhouse will be updated to better accommodate member activity with the addition of a members’ lounge.